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Twitter confirms deal to supply Google with full stream of tweets


Google will receive Twitter’s full stream of tweets.

Commonly called the Twitter “firehose,” the news was formally announced on today’s Twitter earnings call by Twitter CEO Dick Costolo who was sparse on the details. He didn’t announce it during the formal presentations but rather as part of an answer to a question not even specifically about Google.

He confirmed there was a deal, apparently to address reports yesterday that one was coming. “I don’t have any more details to share at this time,” Costolo said, after that. Later in the Q&A, Costolo was asked how this deal differs from the previous one that Twitter had that ran from 2009-2011 with Google.

“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged-out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now,” he said.

Full story

Source: Hotel Marketing

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