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Zomato-Tinder launch ‘Tinderlicious’ for Valentine’s Day


Its a collection the ideal romantic restaurants & bars in nine cities for February 14.

Zomato has partnered with dating app Tinder for Valentine’s Day this year for a curated list of the most romantic and happening restaurants and bars in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, and Chandigarh.

They’ve named it the ‘Tinderlicious‘ collection for Valentine’s Day. Zomato’s idea is to make Valentine’s Day memorable for its users. “We are really kicked about this collection, as it involves the best restaurants and bars you can find in a city. At the end of the day, the dining experience has to be seamless and that’s what we’ve tried here,” said Pramod Rao, SVP Growth, Zomato.

For both partners, Valentine’s Day is an exciting day as it draws the largest amount of attention from users, only second to New Year’s Eve.

Last Valentine’s Day, Zomato saw a 50% increase in the time users spent on its Collections page, as compared to the preceding week. People seem to decide where they will go for Valentine’s Day well in advance, as seen with the steady increase in page views on the ‘Romantic’ Collection in the days leading up to the February 14. Traffic was dominated by ladies (60:40 in Mumbai; 55:45 in Delhi NCR, Bangalore and Pune), clearly establishing who the decision maker is for where Valentine’s Day will be spent. Interestingly, Chinese happened to be the most-searched cuisine on Valentine’s Day in 2015.

Source: DNA

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