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NRAI IFSR 2016 Bengaluru Launch


NRAI releases India Food Services Report 2016 in Bengaluru

~Report’s Bengaluru Market Outlook highlights the city as the fourth largest food services market in India valued at INR 11,750 crores~

~ Also states employment generated by food services in the city is around 2,15,000 people in both organized and unorganized segments ~

Bengaluru, November 09, 2016After the successful launch in New Delhi and Mumbai, the NRAI India Food Services Report 2016 (NRAI IFSR 2016) was unveiled by Mr. Riyaaz Amlani, President, NRAI, Mr Ashish Kothare, Chapter Head, NRAI Bengaluru and Mr.Samir Kuckreja, Past President and Trustee, NRAI in the state capital today with a special pull-out ‘Bengaluru Market Outlook’ highlighting data on Bengaluru’s food services industry.Commissioned by the NRAI and compiled by Technopak, the NRAI IFSR 2016 is the only and most comprehensive trade report on the Indian food services sector.

Bengaluru, which is also referred to as the ‘Silicon Valley of India’ is the second fastest growing major metropolis in the country. Discussing the report with the restaurant fraternity, Mr. Riyaaz Amlani, President, NRAI, remarked, Bengaluru is the fourth largest food services market after Delhi, Mumbai and Kolkata. The employment generated by food services in the city is around 2,15,000 people in both organized and unorganized segments. Organized segment itself employs around 1,60,000 (74%) people of the total workforce. This highlights the burgeoning of Bengaluru as a key city for the food services sector.”

Mr Riyaaz Amlani also pointed out that, “Bengaluru is the perfect blend of new vs. old when it comes to the food services sector; which is also the reason why the sector has seen an exponential growth over the last few years. That said, there are still several issues dampening the spirit of the sector. Until recently, the closing hourfor pubs/ bars and restaurants followed an archaic time of 11:30 pm. However, the NRAI Bengaluru Chapterwas able to champion a change and as of July 2016, the excise officer extended the deadline to 1 am giving the sector a welcome reprieve. The Bengaluru food services sector still has its fair share of challenges like the recent ban on plastic, ambiguity in rules & regulations of local Municipal Corporation for the restaurant industry. This coupled with the existing COTPA and Noise Pollution Act tends to indirectly affect the industry. We are striving to work along with the government to ensure ease of doing business along with a simpler license renewal process.”

Noting that this is an exciting time for investors to be in the F&B Sector, Mr Samir Kuckreja, Past President and Trustee, NRAI mentioned, “Bengaluru is one of the most prosperous modern business centres in India with a young and demographically diverse population that comprises of students, single working professionals and nuclear families. It has one of the highest eating-out and ordering-in frequencies in the country and averages around seven to eight occasions with an average monthly spend of INR 5,500-5,750 per household per month. The strong cosmopolitan culture of Bengaluru is

also represented by the cuisine mix of the city. I believe this is a great time for new start-up ventures to cash in on the trend.” Given that stature, the report seeks to highlight major trends and figures of the sector in this hub.

While presenting details from the report, Mr Kuckrejaalso highlighted the following key points with respect to Bengaluru’s food services industry:

  • The organized market (chain and organized standalone) is valued at INR 7,870 crore (USD 1210 million), which is significant at 8% of the total organized food services market in India.
  • The unorganized market holds around 33% share in the pie and is valued at INR 3,870 crore (USD 590 million).
  • The chain market in Bengaluru is estimated to INR 2,855 crore (USD 440 million) and is 14% of the overall chain market in the country and isdominated by Casual Dining Restaurants (CDRs), contributing to INR 1,205 Cr. (43%) of the city’s chain market followed by Quick Service Restaurants (QSRs) at INR 1,070 Cr. (38%).
  • Organized standalone market in Bengaluru is again dominated by CDRs. The market size of CDRs in the standalone market is estimated to be INR 2,770 Cr. (55%) followed by Pubs, Bar Cafes and Lounges (PBCL) segment with 19% market share.
  • The organised food services market in Bengaluru is estimated to contribute INR 800-900 crore as taxes. An additional tax contribution of INR 250-300 crore can be added to the same by conversion of around 30-35% of the unorganized segment to the organised.

Sharing his thoughts on the recent developments in the restaurant industry in Bengaluru, Mr Ashish Kothare, Chapter Head, NRAI Bengaluru remarked,In the last couple of years, Bengaluru has witnessed a number of trends including farm-to-fork, food walks, pub crawls and molecular gastronomy and regional cuisines. Beer remains the city’s choice beverage and microbreweries have sprung-up giving lovers of lager much choice in artisanal beer. Gastronomically speaking, Bengaluru is India’s melting cauldron!”

He further added, “The food industry does robust business catering to tourists and locals alike and despite the challenges, Bengaluru food services sector has come up trumps. It is for the first time that the report is being released in Bengaluru and I believe that this initiative would help in bridging gap between the fraternity members and policy makers for accelerating industry’s growth. Simplified licensing structures and law & order situation will allow restaurants to flourish, leading to their contribution in a variety of meaningful ways.” 

The launch was a high-profile event that witnessed the coming together of CEOs of all the popular restaurants such as Chef Manu Chandra of Monkey Bar & Fatty Bao, Mr Ananth Narayan of Fusion Lounge, Mr Dominic Savio of Hangover, Mr Jude Koshy of Millers 46, Mr Abhijit Saha of Fava Restaurant, Mr A R Maheedar of Indigo Live Music Bar, Mr Dheeraj Kumar of Opus Out of the Box, Mr Viraj Suvarna of Take 5, Ms Zarine Kharas of Red Fork, Mr Jacksy Verghese of Mekong, Mr Sunil Shetty of Highnote & B Flat Bar, Ms Meghana Vakada of Barley & Grapes, Mr Rajesh Rajaram of Ebony, Mr Shreyas Patel of Bootlegger, Mr Ajay Alexander of Barbeque Factory, Mr Bhuvan Mahara of Guzzlers Inn, Mr Manjit Singh of Windmills, Mr and many more.

NRAI IFSR 2016 includes results from in-depth interaction with a variety of companies, meetings with over 50 CEO’s, consumer research that covered 2000 people across 20 cities of India and trade research at restaurants. The report addresses international market perspective for nine countries including USA, China, South Africa, Turkey and UAE and reveals that the food services market in India has triggered growth across a wide range of ancillary industries, thus providing a boost to the entire ecosystem.

WatConsult and Lodha Capital Markets have also contributed chapters on ‘Digital Marketing Practices’ and ‘Prospects of Private Equity/ Venture Capital Investing in India’ respectively to this report.

A copy of the NRAI IFSR 2016 can be bought at INR 45,000 on nrai.org/buy-report.

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