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32nd Milestone to make a comeback as 32nd Avenue


New Delhi: 32nd Milestone, a popular food and entertainmentcomplex of yesteryear located along the Gurgaon-Jaipur highway, is getting ready for a comeback in a new avatar, with a high street and a food and beverage destination catering to the city’s burgeoning swish customers.

Come November or early December, it will open as 32nd Avenue, with restaurants including Potbelly, Carnatic Café and a beer and wine concept by Beer Café.

32nd Avenue is part of a mixed development property sprawled over 24 acres that was collectively owned by the Sharma family, which has interests in chemical refineries. Currently, it has about 20 lakh square feet of developed and under-development office space on land that is also home to Google’s 800,000 sq. ft. office and Galaxy Hotel, aside from the erstwhile 32nd Milestone, which was founded in the 1990s and was known for its restaurants, Fireball disco and go-karting.

According to Dhruv Sharma, promoter of 32nd Milestone Ventures Pvt Ltd., the property has been under development for the past few years and is ready to roll out with six to 10 restaurants and some retail brands.

“We want to create the experience of a Khan Market in Gurgaon,” said 26-year-old Sharma, who returned from the US to spearhead the business and its redevelopment. “We have pivoted from being just an outskirts entertainment centre in the form of bowling and go-karting to slightly more evolved cultural community-oriented space.”

32nd Village, as the entire 24-acre development is called, will have offices, retail space, community activity centres and a convention centre that can house more than 2,500 people.

Sharma said his family had toyed with the idea of razing the 32nd Milestone structure and building a luxury hotel for St Regis, but decided to convert it into a premium food and beverage destination. The complex is also planning India’s first indoor skydiving arena and is in talks with an Australian company.

“It will be for the slightly evolved Gurgaon consumer that understands food and beverages and aspires to have those international vacations,” Sharma said.

The framework and beautification for the facade of the redeveloped property has been provided by the architectural metalwork department at Andy Thornton whose team designed the entrance canopy at London’s The Rubens at the Palace and counts a host of luxury retail brands and hotels as clients.

“It blends culture with the environment. It is not a concrete environment,” said Vivek Kaul, head of retail services at property consultant CBRE, which is an advisor for the project. “It is not going to be any brick glass building or a mall.”

Gurgaon already boasts of food and beverage destinations such as DLF’s CyberHub, One Horizon Center and Sector 29 market. Sharma said the success of these premium destinations has encouraged them.

“It, in many ways, validates that a couple of products that have evolved have been very well received by the Gurgaon crowd. It shows how much demand exists in that evolved community,” Sharma said.

Source: Economic Times

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