Zomato Crosses 1-million Order Mark Last Month
Hitting the Mark
WHEN THEY HIT 1 MILLION
Swiggy : April , ZOMATO : July
Average Order VALUE
Swiggy : 2340 , Zomato : 480
Aditi.Shrivastavai@timesgroup.com
Bengaluru: Restaurant discovery platform Zomato said its food ordering business crossed the 1- million-order-a-month mark in July, fast closing the gap with market leader Swiggy.
“The fact that July had five weekends certainly helped our cause,” said Mukund Kulashekaran, business head of online ordering at Zomato. “Finally, at 8:23 pm on the 31st of July, we hit the million-order mark for July — and then we racked up another 20,000 orders before the night ended,” he added.
The food ordering platform was at the 7,50,000-mark in May, a month after close competitor Swiggy hit the million mark.
Zomato is behind Swiggy in the number of orders fulfilled, which is primarily because it has a mini-mum order clause for most listed restaurants. .
This move, however, helped it raise the average order value to 480, with the contribution margin of the platform per order at 23. The average order value at Swiggy was around 340.
InfoEdge-backed Zomato’s food-ordering platform has been pushing towards better unit economics and closed down its food-ordering business in four tier-2 markets earlier this year.
