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Wendy’s cuts prices to shore up India sales


Fast food lovers will now be able to bite into a Wendy’s burger for only Rs. 49, as the world’s third largest burger chain drops prices to shore up sales. The vegetarian variant will be available for Rs. 39.

Till now, foodies had to shell out at least Rs. 100 to get a bite of the burger. For vegetarians, the pocket pinch was slightly less at Rs. 59. For bigger and better burgers, one had to pay Rs. 150-200.

Wendy’s management feels low-priced burger will get them more customers. Jasper Reid, director, Sierra Nevada Restaurants, the master franchisee of Wendy’s in India, said the brand’s entry into low-price range will give it access to a new set of customers. “It is not just about price, but about the quality you offer. What we are giving is table service, crockery, food that is made to order,” he said.

Layered pricing below the Rs. 100 mark, claim experts, is intended to arrest lower same-store sales growth has hit the financial performance of most food-service players in recent quarters.

Wendy’s opened its fourth outlet in the Delhi-NCR region this week Plans include stepping into Mumbai later this year. Bengaluru and Punjab will come later.

Source: Business Standard

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