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Wai Wai forays in quick service restaurant format


NEW DELHI: Nepal’s noodle maker CG Corp Global, which sells noodles under the Wai Wai brand, has announced its foray in the quick service restaurant space. A statement issued by the company said it plans to set up 1,500 noodle bars over the next five years under the brand Wai Wai City across multiple markets.

The statement said the restaurants will roll out in partnership with franchise and retail solution provider Franchise India, on an estimated investment of Rs 250 crore.

“The concept has been created considering the interests of youth. This is a scaleable model and to expand it through the franchisee route, we will appoint development agents,” Franchise India chairman Gaurav Marya said.

The $2 billion CG Corp Global-owned Wai Wai has a 27% share of the noodles market in India, the statement said.

Source: Economic Times

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