The plan involves taking its ‘fun dining’ brands to all the major cities where it operates Mainland China and Oh! Calcutta.
Speciality Restaurants is betting big on a new vertical – fun dining. Over the next couple of years, the Anjan Chatterjee-promoted company will expand its fun dining brands like Mainland China Asia Kitchen, Cafe Mezzuna and Hoppipola to all major cities where it is already present with Mainland China and Oh! Calcutta, its marquee brands. The investment on the fun dining vertical in 2016 and 2017 is pegged at INR 30-40 crore with an equal amount being spent in fine dining.
“At least 50% restaurants that open in 2016 and 2017 will be fun dining. The vertical will help us maintain leadership in the fine and casual dining restaurants and confectioneries market,” Chatterjee told TOI during the launch of the first Asia Kitchen restaurant at Acropolis mall. Hoppipola, the fun restrobar, will also open here later.
Speciality Restaurants will open around 24 restaurants over the next couple of years. During this period, the number of fun dining restaurants will go up from 16 to 28.
