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Restaurants lure appy diners


Aditi Caroli Earn loyalty points, get lucrative offers, or take a virtual tour — city restaurateurs are wowing diners with many more such schemes through apps that they’ve launched for their restaurants.

Apart from being featured in popular food portals like Zomato and Food Panda, direct digital connection through apps is a win-win situation for everyone. “This is different from food-ordering apps. When we thought of coming up with an app, the first mandate we set for our developer is to make the interface user-friendly. Every visit entitles you to points equivalent to the total bill amount. Just scan the bill with the built-in scanner to earn loyalty points. The app keeps you updated about upcoming events, F&B menu and notifies about the gig of the day and comes with a built-in navigation system,” says Joy Singh, co-owner, Raasta.

Some apps give discounts and cashbacks. “All our guests get a 5-15% cashback in their wallet and the points can be redeemed at the restaurant or gifted to a friend. Users can also order through the app and we also have app-only offers,” says Deepankar Arora, chef and co-owner, Tawak.

Umang Tewari, who has a common app for all his restaurants, says they have to keep up with digital evolution.

“We use our phones for everything — from selecting where to go, checking out offers, etc. The Big Fish app, which has Vault Café, Garam Dharam, Public Connection, Junkyard Café, Cafe 0MG and Three Pegs Down, provides seamless booking and payment experience,” he says


Source: Hindustan Times