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McDonald’s selects FreeCharge’s wallet for offline payments


It is offering the lucrative promo offer of a 50% cash back upto INR 100 till 31 January.

McDonald’s (West & South) has select the FreeCharge wallet to drive its offline payments. This has been rolled out across 216 McDonald’s restaurants in West & South India from 14 January.

To encourage adoption of its wallet, FreeCharge will launch various offers over the coming months. First in line is 50% cash back for customers on their first transaction with a maximum cash back of INR 100 valid till 31 January.

Customers can order from McDonald’s both offline and online by using a verified addresses through Tele Check out and pay on delivery.

Also Read: For McDonald’s, 2016 is about delivery, brand & innovation

“We are completely obsessed about a great customer experience and the payments piece is an important part of this experience. FreeCharge allows us to harness the power of mobile technology to enhance our dine-in experience and helps bridge the gap between our online and in-store consumer interactions,” Ranjit Paliath, Sr. VP, Business Operations, McDonald’s India – West and South region, Westlife Development.

“We are excited to partner with McDonald’s to launch the swiftest yet safest payment method for customers. McDonald’s immense popularity demanded that we process payments in less than 30 seconds. Given the scale, the need for speed, McDonald’s implementation is the most stringent test a payment system can undergo,” said Govind Rajan, COO, FreeCharge.

L-R: Kunal Shah, co-founder & CEO FreeCharge; Smitha Jatia, MD Westlife; Govind Rajan COO FreeCharge & Ranjith Paliath, Sr. VP. Business Operations, Westilfe

L-R: Kunal Shah, co-founder & CEO, FreeCharge; Smitha Jatia, MD, Westlife; Govind Rajan, COO, FreeCharge & Ranjith Paliath, Sr. VP. Business Operations, Westlife

FreeCharge’s statement added that theirs is a ‘built-to-order’ product as per McDonald’s specifications. The transactions are done within 10 seconds in a secure manner. As McDonald’s did not have to make any extra investment to integrate the wallet, FreeCharge developed the ‘On-the-Go’ PIN, with which the customers can generate a code on their app even if it’s not connected to the internet.

“Our goal is to enable commerce by creating the most frictionless form of digital payments,” said Rajan.

Source: Ad Age India

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