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Light and food


Diners order healthier items from the menu and consume fewer calories when they are in a well-lit room, according to a study in the Journal of Marketing Research.

The study found that diners in well-lit rooms were 16-24 per cent more likely to order healthy foods off a restaurant menu, when compared to diners in a dimly-lit eating space. Those in dimmer rooms also ate 39 per cent more calories in their meals, and were more likely to order dessert and fried foods, according to the study.

However, the study also found that diners in dimly-lit rooms made healthier choices when they were made more alert, either through instruction or caffeine placebos. “We feel more alert in brighter rooms and therefore tend to make more healthful, forward-thinking decisions,” lead study author Dipayan Biswas, of the University of South Florida, said in a news release.

Source: The Hindu
(Photo: lekker-sosatie.co.za)

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