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Jolly Food Fellow new INR 2 crore funding will help better analytics


The mobile-based analytics application provides in-depth customer insight that improves sales.

Ahmedabad-based Jolly Food Fellow, developer of a food technology mobile application, has received INR 2 crore from an angel investor The 1947, which will allow it to expand operations, first to Mumbai & Bengaluru and then pan-India.

Founded by IITians Rajiv Sharma and Niraj Harlalka, it enables food vendors to gather analytical insight about their consumers. It helps the vendor know who is coming, what they eat, how many times they visit. At present, food vendors operating through e-commerce platforms are not empowered with such data on customers. Jolly Food Fellow’s app tries to bridge that gap.

“We have raised INR 2 crore angel fund from The 1947, and the same would be used for expansion,” Sharma said, adding that the startup will later add more detail analytics of customers which will help vendors identify repetitive clients (actual customer base) and provide value addition to them, which can be monetised on a regular basis.

“60-70% of revenue for any restaurant or food vendor comes from its repetitive customer base,” said Suvas Barot, promoter of The 1947.

Barot, who is also MD of Info City, Gandhinagar, said that food discoverer customers are huge but for a single restaurant they are not continuous source of revenue.

“This is not about reviewing the restaurant, not about attracting customer based only on discounts, it’s not about food delivery or food discovery. It’s about enabling the food vendor to understand via analytical data of their customers and have a target-specific approach to their customer base,” said Sharma.

After running the prototype across various food retail outlets in Ahmedabad, the startup now plans to expand into metro cities of Mumbai and Bengaluru in next three months.

Source: HospitalityBiz India/Economic Times

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