New Delhi: L Cattertonbacked Impresario Entertainment & Hospitality plans to expand its food and beverages brand Social, and will launch 24 new Social outlets across the country in 2019 and 2020 with plans to increase the count in existing locations in Delhi, Mumbai, and Bengaluru besides expanding to new cities such as Chennai, Hyderabad and Kolkata. Impresario’s other brands include Smokehouse Deli and Mocha.

“Social and Smokehouse Deli remain our flagship brands. In addition, we have Flea, which we will be creating into a vertical. We plan to launch 12 new Social outlets this year and another 12 next year. We continue to be very excited by the opportunity of Social because Social has redefined the café for millennials where people like to work and socialise.

We will continue to innovate Social with new experiences while offering food and drinks at great price points,” said Riyaaz Amlani, CEO, Impresario Entertainment & Hospitality.

“This year, we are going to Chennai, Hyderabad and Kolkata, and we are sufficiently funded for now,” Amlani explained.