Conversational AI platform Haptik is foraying into the voice bot space with the launch of a new voice bot for KFC India. This will allow customers to place orders for home delivery at KFC using Alexa.
Moksh Chopra, Chief Marketing Officer, KFC India said, “Voice recognition is becoming a game changer today, with millennials rapidly embracing and getting comfortable with this new technology. Enabling this functionality with Haptik, we are creating the next-gen eating experience by building on factors like ease of access, digital menus, personalized engagement, etc. The idea is to create a whole new-ordering experience in the QSR category. We are confident that with more and more consumers engaging with these smart speakers, Alexa will give impetus to online ordering.”

This is the first instance of using a voice bot to place food orders in India, and is likely to gain popularity across other platforms and brands over the next year or so, Aakrit Vaish, CEO, Haptik said, “It was a challenging task given the unique product names on KFC India’s menu. The bot was carefully trained on the key entities and the primary intents a user would express in a food ordering flow.”

At present, a consumer can go through the menu options, look at the ongoing offers and place an order using the bot. The KFC Alexa Skill would also find the nearest KFC restaurant by fetching the user’s location and inform customers of the real-time product availability. The KFC Skill will also be compatible for images of the menu items being shown on screen-enabled devices soon.
Conversational AI platform Haptik is foraying into the voice bot space with the launch of a new voice bot for KFC India. This will allow customers to place orders for home delivery at KFC using Alexa.

Moksh Chopra, Chief Marketing Officer, KFC India said, “Voice recognition is becoming a game changer today, with millennials rapidly embracing and getting comfortable with this new technology. Enabling this functionality with Haptik, we are creating the next-gen eating experience by building on factors like ease of access, digital menus, personalized engagement, etc. The idea is to create a whole new-ordering experience in the QSR category. We are confident that with more and more consumers engaging with these smart speakers, Alexa will give impetus to online ordering.”

This is the first instance of using a voice bot to place food orders in India, and is likely to gain popularity across other platforms and brands over the next year or so, Aakrit Vaish, CEO, Haptik said, “It was a challenging task given the unique product names on KFC India’s menu. The bot was carefully trained on the key entities and the primary intents a user would express in a food ordering flow.”

At present, a consumer can go through the menu options, look at the ongoing offers and place an order using the bot. The KFC Alexa Skill would also find the nearest KFC restaurant by fetching the user’s location and inform customers of the real-time product availability. The KFC Skill will also be compatible for images of the menu items being shown on screen-enabled devices soon.