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How Noida became a hit with partygoers



With a number of malls opening in Noida in the last two years, there has been a boom in the number of restaurants in the city. In 2017-18, over 40-50 new restaurants opened up in Noida, making it the new favourite among NCR’s partygoers.
‘The hospitality sector in Noida is growing faster than most other cities’

Restaurateurs tell us that Noida’s nightlife is growing rapidly mainly due to the number of malls that have come up in the city and the young crowd that is willing to spend. “The hospitality sector in Noida is growing faster than most other cities. It has the potential of matching up to Gurgaon, as it has a number of IT offices and industries. Noida has several young, double income professionals, who earn well and are willing to spend. This has led to the growth of the hospitality industry here. Apart from them, a significant number of Delhi and Gurgaon residents work in Noida, who also spend here,” says Riyaaz Amlani, a restaurateur and the former president of the National Restaurant Association of India (NRAI), adding, “The nightlife scene has become vibrant in the last one year and it will grow further if the administration co-operates us with the licenses.”

‘No space left for expansion in Delhi, so Noida is a better option’

With a great number of malls coming up in the city has provided space to house more restaurants. Most of the major food chains have either already opened their branches in Noida, or will be opening soon. Rahul Singh, the president of NRAI, says, “A number of restaurants have come up in Noida in the last one year.”

‘There is More spending on weekdays, venues see a mix of crowd’

Restaurateurs tell us that Noida has seen unprecedented growth in terms of nightlife, as there is no segmentation of the younger and the older crowd. Inderjit Singh Banga, managing director of a restaurant in Noida, says, “In the last one-and-a-half years, the market in Noida has changed. It has become a melting pot for people from different cities. Apart from Noidawallahs frequenting these outlets, people come here even from Ghaziabad and south Delhi. Not just on the weekends, we see high footfall on weekdays too.”


‘Noida has a lot of options in the same area’

Joanna Matthew, who works in the hospitality sector in Noida and resident of Lajpat Nagar, says, “There is no segmentation in Noida, it’s not that only 20-year-olds will come to a venue or only the older lot. The crowd here is a mix of different age groups. Unlike HKV, where one doesn’t prefer hanging out with parents, in Noida, at the same venues, one can chill with friends, colleagues or family.”

Bagga adds, “Till two-three years ago, there used to be regular fights in clubs in Noida, which is not the scene anymore.”

Waiting time at Noida restaurants surprise visitors

A Delhi-based restaurateur, who plans to open a restaurant in Noida soon, says, “On weekends, at any popular restaurant in Noida, there is waiting for at least 15-20 minutes, which speaks volumes of the high demand. This used to be a common sight for the restaurants in Vasant Kunj, or Saket malls, but not in Noida. But what we are seeing currently is just the beginning, with more venues the nightlife scene is bound to evolve, and in the next two years Noida will be at par with Gurgaon.”

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