QSRs and restaurant brands with operations in Gujarat will be 100% vegetarian for the nine nights of Navratri festival.
Topping that, Domino’s will be 100% vegetarian not only in Gujarat but in Delhi, Maharashtra and UP as well.
“As many as 164 outlets of Domino’s pizzerias across India will serve only vegetarian food during Navratri. The decision was arrived upon after studying eating habits of people at our outlets,” said an official of Jubilant FoodWorks.
Restaurateurs and hoteliers are not saying whether this a move to play safe, or to cash in on the majority sentiment, as some non-vegetarians also go vegetarian out of reverence for Navratri. However, many top-end hotels, which pride themselves on their non-veg cuisine have also positioned themselves as serving pure-veg platters from 22:00 – 03:00 hrs, the time hungry garba revellers hit restaurants.
Hotels are also offering special veg buffets, for between INR 350-500 a head. This includes special ‘vrat thalis’ and snacks. “We have started an exclusive vegetarian midnight buffet which will be served till 03:00 hrs,” said Rajesh Sinha, vice-president of a city hotel.
“Navratri is the biggest festival in the state. Even those who otherwise eat non-vegetarian food restrict themselves to vegetarian food in this period. Going vegetarian gives hotels an opportunity to attract the predominantly vegetarian crowd,” said Narendra Somani, president, Restaurant and Hotel Association of Gujarat.
