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Government to add local flavour to boost Brand Bengaluru image


BENGALURU: Tucked away in a single street in the by-lane of Basavanagudi is Theendi street or the food street of VV Puram. While foodies and local population may be familiar with the delicacies available here, it hardly features in the itinerary of foreigners.

At the other end of the town, Indiranagar hosts a large pub-hopping population which throng resto-bars and alternative-cuisine restaurants, especially on weekends. However, getting to this part of the city also may not be easy for a lot of tourists in a short span of time. Come 2017, all this may change. To promote Brand Bengaluru, the tourism department will have a street festival circuit every three months with a focus on local flavour.

With the stage set for the Bengaluru Festival on Indiranagar 100 Feet Road, the government may well provide special licence for serving beer along with more European and Mediterrenian cuisines on January 15, 2017. “While serving beer may not be my personal choice, local establishments can seek a daylong permit on that day. It’s left for organizers,” tourism minister Priyank Kharge said.

While the open-street festival will be more of cosmopolitan in nature, considering the crowd which frequent that part of the town, Kharge said the flavour of the event will change when they start expanding it to other parts.

“The objective is to showcase the flavour of the localities and boost tourism industry in the city. Indiranagar fest will serve to a youthful crowd with western music, beer and a largely western cuisine. When we host events in Basavangudi, Jayanagar, Malleswaram or other traditional localities, the focus will be on authentic Karnataka and Indian cuisine with classical and fusion music,” said the minister.

The department will tie up with local establishments and restrict setting up stalls to only that vicinity and nearby areas. The department has already called for tenders to provide a logo to suit the Brand Bengaluru image.

Source: Times of india