Founder hopes this combination of tech and food can change the way we eat, first outlet opens on San Francisco.
New restaurant brand Eatsa has no lines because it has no cashiers. You order on an iPad, your name comes up on a transparent LCD screen box, and you pull out a bowl of quinoa. Newly opened in San Francisco, Eatsa is a new restaurant designed around technology.
The brand only serves quinoa, a couscous-like grain that’s high in protein and absorbs flavor well, but is cheaper and more environmentally sustainable than meat. Eatsa was funded by David Friedberg, who sold his farming insurance startup The Climate Corporation for around USD 1 billion.
Eventually, the company hopes its combination of tech and quinoa can change the way we eat.
Friedberg says he imagines Eatsa restaurants built into shipping containers and dropped into neighborhoods with no sources of healthy foods. Since you always pay by credit card or mobile, he hopes to create discounts for regulars that increase every time you dine at Eatsa. And by experimenting with flavor on the molecular level, Eatsa wants to make meals that taste delicious and indulgent yet are healthy for you.