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Dineout’s GREAT INDIAN RESTAURANT FESTIVAL – A resounding success!


Dineout’s GREAT INDIAN RESTAURANT FESTIVAL (#GIRF2017) ended on 10th February, 2017, with happy diners across the nation. For a country where food is a vital part of every celebration and where dining out is no longer an occasion led activity, the Great Indian Restaurant Festival was lovingly accepted and enjoyed. All those who booked during GIRF, enjoyed a flat 50% discount at India’s leading 1000+ restaurants on their food, drinks or buffet bill.

When contacted, Ankit Mehrotra, Co-Founder and Business Head, Dineout shared, ‘We are extremely thankful to all our partners for making this festival such a resounding success. We are proud that we booked tables for a whooping 3,00,000 diners, across India’s best restaurants, generating more than 25 Cr for our restaurant partners during the ten day festival. We, at Dineout, are a bunch of foodies and were most happy to bring to India, it’s very first restaurant festival catering to India’s foodies.’

The festival was across 8 cities – Delhi, Mumbai, Bangalore, Chennai, Ahemdabad, Pune, Kolkata & Hyderabad. The festival brought together the biggest names in the luxury dining segment in India such as Taj, Lalit, Marriott, Hyatt, The Park as well as the highly popular chains like Olive Bistro, Social, Smoke House Deli, Chili’s, Hard Rock Café and Made In Punjab amongst many many more.

Ashish Saxena, CEO, Chili’s Bar & Grill commented “Dineout has taken a bold step in creating the first ever restaurant festival of this magnitude in India. We signed up the moment we heard of the concept from the Dineout team. The festival gives a great opportunity for guests to try different cuisines at a fraction of a price. The restaurant industry also benefits as it will increase the eating out culture. So, it’s a win – win for both.”

The icing on the cake were the luxury dining restaurants that took part in the festival. Vikas Sharma, (Dir. Operations, The Ritz Carlton, Bangalore) says, ‘This partnership with Dineout for the Great Indian Restaurant Festival has enabled our guests, diners and gourmands, to enjoy our exceptional food and beverage offerings at fantastic price points. We are delighted with the response as well as the reach of this impactful partnership and it is great to see diners enjoying meals at The Market and Riwaz at great value.’

The festival was specially a favourite with social media enthusiasts. Not only did we see #GIRF2017 trend time and again on Twitter during the past week, happy diners took to Instagram and Facebook to post happy foodporn posts. Shrikant Wakharkar (GM, The Westin – Chennai Velachery) commented, ‘Dineout has changed the way table reservations are handled at hotels. With a promotion like the Great Indian Restaurant Festival we have seen a lot of footfalls and traction.’

With the resounding success of year one, the hospitality industry is already gearing to make GIRF 2018 an even bigger success. Vishrut Gupta (Dir. F&B, Pullman and Novotel, Delhi), ‘GIRF has been a brilliant initiative by Dineout. The footfalls have been excellent and we hope the partnership is fruitful in the times to come.’

Source: Economic Times

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