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Chef Harpal Singh Sokhi to launch four restaurant brands


Ahmedabad: Chef Harpal Singh Sokhi will launch four restaurant brands and one casual bar brand in India under Yellow Tie Hospitality Management umbrella over the next five years.

The four brands — BB Jaan, Dhadoom, Chika Chika and Twist of Tadka – with formats ranging from speciality dining to QSRs will be launched across Indian cities, while BB Jaan and his bar brand Haathapie would also go international, he said.

Yellow Tie Hospitality Management, a Food & Beverages Franchise Management Company, will invest $15-20 million among all these brands that would be set up through the franchise route.

Sokhi said he intends to set up 10 BB Jaan outlets offering Hyderabadi NIzami cuisine in five star and seven star hotel properties by 2019. “Some of them would be across major global tourist destinations in South East Asian and Asian markets, while rest in India,” he said.

We would set up 25 Twist of Tadka restaurants which essentially would be family restaurants offering North Indian, Punjabi cusine.
Our QSR format Dhadoom and Chika Chika, offering Canadian Poutine and India Chinese, will be spread all over the country, he said.

“Canadian Poutine will be the core product at Dhadoom. We want to have 100 QSRs under this brand by 2019,” he said adding that he would be keen to set up 75 Chika Chika outlets offering “desi” Chinese by 2019.

In addition to the restaurants, Sokhi will launch Haathapie, a bar concept in metros with live kitchen and live breweries. “Haathapie would be trendy “Punjabi” fast casual bar with a unique alcohol selling concept spread across 4000-6000 sq ft premise. We would launching the first outlet in June 2017 and would have 50 of them by 2019 across India and international markets,” he said.

Source:Economic Times

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