The aim is to tap the growing demand for healthier options by gluten sensitive guests.
Its ‘guilt free indulgence’ substitutes the ‘buns’ with ‘fresh lettuce’. The ‘Green Burger’ which are called ‘low-carb’ or a ‘lettuce-wrapped’ burger will consist of the guest’s choice of any patty with fresh veggies and sauces inside, wrapped by a thick layer of lettuce leaves. All the burgers on the menu can be converted into low-carb burgers at no additional cost.
“Our goal is to continue to innovate and introduce new menu items that will appeal to our young thriving guests. These ‘Green Burgers’ will allow our guests to enjoy our products without worrying about adding on some extra calories,” said Sana Chopra, executive director, Carl’s Jr.
Health is an important aspect of Carl’s Jr. brand promise in India. Here, its menu has 60% of chargrilled patty options that do not use additional oil.