The USD 500,000 will fund six more outlets in six months.
Gurgaon’s Tipping Mr Pink which own QSR brand Burger Singh, has raised USD 500,000 in fresh funds. The investors include Avtar Monga, COO, IDFC Bank; Dheeraj Jain, partner at Redcliffe Capital; angel investor Ashvin Chadha and early-stage investor Udaan Angels.
Burger Singh has four outlets in Gurgaon and will use the new funds to expand in Delhi with six outlets in the next six months. This will take its tally to 10. It also plans to enhance its website to drive more orders through it.
“Online ordering ensures minimum error in placing and delivering orders. We aim to enhance the technology so that an automated text message goes to the customer with the tracking information. They will be able to get live update of the food being dispatched. The aim is to Uberize the delivery and thus enhance the customer experience,” said Kabir Jeet Singh, co-founder, Tipping Mr Pink.
Around 35% of the company’s business comes from dine-in, while delivery and takeaway consist of the rest of the business. The company also plans to raise another USD 3 million and will be initiating conversation with institutional investors in a few months.
The QSR brand specialises in Indianized version of burgers with a product line of over 13 types of burgers, besides beverages, desserts and fries. A burger is priced between INR 80-220.
