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Burger King keen to replicate its Indian veg menu globally


It introduced six items in the menu when it launched in November last year.

Burger King India which designed six exclusive vegetarian options for its launch last year, is keen to introduce them in other vegetarian-friendly markets like the UK.

“Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK,” said Rajeev Varman, CEO, Burger King India.

Private equity firm Everstone Capital, which is the master franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu. “In India, we locally developed vegetarian offerings to suit the market,” he said.

Burger King India is also expecting to start delivery services ‘shortly’, he said. Since its launch last year, the chain has opened 18 restaurants in Delhi (NCR), Mumbai and Chandigarh. It is now looking at a strong foray into the South, starting with Bengaluru where it will open six outlets over the next two months, Varman said.

The restaurant chain’s strategy is to open outlets across malls and food courts and is investing between INR 1.75-2.5 crore to set up each outlet. It is keen to ride on the wave of rising incomes in the country and is eyeing growth in Tier-II and Tier-III cities as well.

“The QSR format is doing very well in India, and with rising disposable incomes, we will definitely open outlets across the country, wherever we see a good potential,” he said.

Source: Business Standard

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