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Burger King debuts home delivery services in India


Will start service in Delhi & Mumbai this week, service is outsourced, but only the fifth country to offer home delivery.

Burger King has launched its home delivery service in India, making it only the fifth country in which it offers this service. The company is present in 90+ countries, but has a home delivery service in a select few – US, Spain, Korea, China & India.

The company is a relatively new entrant to India, opening its first store in late December 2014. This is the fastest it has ever launched its home delivery service. For this, it has partnered with three local firms; LimeTray, FastOx and Grab. The delivery service will be starting in Delhi NCR and Mumbai this week.

“We believe tech-enabled solutions will give us a chance to keep pace with customers. Online apps and mobile penetration have changed the way business are being done,” said Raj Varman, CEO, Burger King India.

Burger King, which has 25 stores in India, was the first QSR to start the e-ordering option through online firm eBay. It offered customers to pre-book its trademark Whopper burgers.

Source: Economic Times

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