Wanna get our awesome news?

Subscribe to our newsletter!


Actually we won’t spam you and keep your personal data secure

As the voice of the Indian restaurant industry, we represent the interests of 500000+ restaurants & an industry valued @ USD 4 billion. Whether a chain or independent restaurant, the NRAI is here to help every step of the way. Join us!


Brewing Responsibly


Tata Global Beverages’ play in the world of tea, coffee and water is also about creating a world of sustainable goodness.

Each time a customer walks into Starbucks with her (or his) own coffee mug, the store gives a Rs 10 on price of the beverage. A small sum but the total value is substantial. By this simple act, precious water is saved, and less plastic or paper waste created. This is one of the many initiatives at Starbucks globally and in India as well, informs Manmeet Vohra, director – marketing and category at Tata Starbucks India, a part of Tata Global Beverages (TBL).

TBL is committed to sustainable beverage production and consumption, shares the company’s global sustainability head, Anurag Priyadarshi. For instance, Tetley in the UK and Canada shall be 100 % Rain forest Alliance certified by the end of this year, identified by a green frog on the pack which indicates the tea has been purchased from global tea brands by 2020, he adds. In India, TGB is co-funding `trustee’ – the India Sustainable Tea Code that in-tends to transform 500 million Kg or 50% of Indian tea.

Then there’s Tetley’s Farmers First Hand, an initiative using Facebook to connect Tetley consumers with farmers who grow tea. The page also communicates cultures and traditions of tea farmers, natural surroundings, environmental issues and good agricultural practices. The idea is to challenge oneself to think of new ways of doing business and enriching communities.

Source: Economic Times

Recommended for you