The Beer Cafe is looking to double its revenue to Rs 100 crore this financial year by expanding into new cities in the country as well as foraying overseas.
The beer chain will debut in Singapore by opening two outlets this fiscal. The company also plans to add 16 outlets in the domestic market to add to its tally of 22.
“This fiscal we would cross Rs 100 crore turnover by adding more outlets. We are adding 16 more,” Beer Cafe Founder and CEO Rahul Singh told PTI.
In financial year 2014-15 the company had a turnover of Rs 9 crore. The Beer Cafe currently operates in Punjab, Delhi, Gurgaon, Pune and Mumbai.
Besides the domestic market, the company is also venturing into overseas market with Singapore. “We are going to open two outlets in Singapore this fiscal. Right now we are in the process of setting up there,” he added.
The Beer Cafe, which is backed by the US-based private equity funds Mayfield and Granite Hill is looking to raise fresh funds.
“In six to eight months, probably we would be looking for fresh funds for expansion,” Singh said without disclosing details.
The company generates 65% of its revenue from beer, 25% from food and the rest 10% from liquor, he added. The two-year-old chain claims to serve 50 varieties of beer from 17 different countries.
“We try to give every possible beer to customer in our environment. Any beer which comes to India, we have at our place,” he said.