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Bars rely on social media to be back in high spirits


CHANDIGARH: Two days after the liquor licences were restored to 39 bars and restaurants in the city after a lull of almost four months, the owners have started reaching out to customers through marketing via social media.

Hoping to cash in on the first weekend after getting relaxation from the liquor ban, popular places like Peddlers, Cellars, The Piccadily , Swagath and The Great Bear among others have taken to the social media through Facebook pages, Twitter handles and WhatsApp groups to spread word about their revamped offers and discounts.

Vipul Dua, owner, Peddlers, Sector 35, said, “As soon as the liquor ban was lifted, it came as a major relief for the industry . We have been operational in Chandigarh for over six years now and alcohol was one of the main components on our menu. Hence, the ban had left us almost paralyzed.“

“We have sent close to 10,000 messages from each of our outlets in Sector 25 and Elante Mall in the past three days with a complete schedule of new artistes performing every evening till Sunday and our social media outreach has been greatly intensified. We have also struck deals with Segaram’s and Kingfisher and a whole new variety of beer will now be available for our customers,“ added Dua.

Echoing similar sentiments, the management at Swagath restaurant in Sector 26 said, “We are slowly re-arranging our liquor menu and are awaiting customers. Ever since the ban was revoked, we have been cleaning our bar all over again. Our Facebook page has gained momentum and we are hoping for a great response.“ A number of bar owners in Sector 43, Sector 35 and Sector 26 have put up banners highlighting weekend specials with an intention to attract customers for the first weekend since the revocation outside their establishments.

However, the microbreweries like The Great Bear and Brew Estate have encountered a sluggish beginning. “We are a microbrewery , which limits our relevance at a time when alcohol was banned.These past few months were financially straining and we had to re-consider the position of our staff members,“ said a member of management from The Great Bear Microbrewery , Sector 26 under the condition of anonymity .

Shopkeepers adjacent to the dysfunctional microbrewery `Brew Estate’ in Sector 35 and 26 said, “The liquor ban affected our business too and left us in great financial difficulty . However, now when the ban has been lifted, we hope to restart our businesses soon,“ said Manoj Sharma, a shopkeeper.

“Soon after the ban was lifted, we started receiving calls from people inquiring about availability of alcohols,“ said Vinod Joshi, 28, manager at FBar, Sector 26.

“For the past few months, we had no place to socialize where alcohol was served and we were stuck at home. We did get alcohol from liquor shops, but we missed the bar experience. But since the bars have reopened, I had not missed any opportunity to drink and socialize. And it feels great,“ said Ratan Singh, a customer.

Source: Times of India

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