The cloud-based PoS-solution provider for the restaurant industry, recently announced its rebranding to reflect the company’s transformation into a full-stack restaurant technology player. Ashish Tulsian, co-founder of Restroworks talks about the philosophy behind the rebranding.
Started as a cloud-based PoS player in 2012, Posist has announced its complete transformation into a full-stack restaurant technology platform through rebranding the company as Restroworks.
Although the company has started rolling out solutions beyond the PoS from 2019, and have converted 100 percent of its customers into full-stack customers over the years, it continued with the Posist branding because of the “strong and thick legacy” the brand has created in the market over the last more than a decade.
Talking to ET HospitalityWorld on the rebranding and its significance, Ashish Tulsian, co-founder of Restroworks, said that the identity will help the company in “reinforcing” its positioning as a full-stack tech player for large chains in the food service sector globally. He said that the move will help in sending a strong message to its customers that they are “not digressing” but “renewing their commitment” to the industry through the rebranding as a one-stop tech solution provider for them.
“We want to tell the industry that when they can focus on their brick and mortar business on the ground, we can take care of their business on the cloud,” he says.
He said that Restroworks is one of its kind cloud-based tech platforms globally which has the entire suite of products to run the F&B business smoothly and efficiently.
Tulsian said that the target is to work with large enterprises which have operations in different states and even countries of the world and help them resolve their operational complexities. “We can unify the tech play for them on a global basis,” he said. The company has large chains as its customers which include the likes of Taco Bell, Subway, Nando’s, Buffalo Wild Wings, Carl’s Junior, Belgian Waffle Company, among others.
When asked about the investments that have gone into building the infrastructure, Tulsian said that the company has been investing heavily on upgrading the infrastructure in terms of reliability, privacy and data security.
“As a company, we have been proactive rather than reactive to issues of privacy and data security,” he said. He said that the company has been working with top tech partners AWS, Google cloud, Microsoft Azure, etc. and the level of engagement has been going deeper and deeper over the years. In terms of information security management, the company has highest compliance certifications like ISO 27001 and ISO 27017, he said.
When asked about the growth in terms of revenues, Tulsian said that the company has been registering a very high revenue growth to the tune of 100 percent in 2022-23 and 80 percent in 2023-24 and expect high double digit growth to continue in the current financial year as well.
“We are a highly RoI driven product and solution platform. Therefore, we charge the right price to the customers. We are quite healthy in terms of our model and profits,” he said. He said that the company on an average adds 2500 new restaurants to its customer base in a year and with the rebranding it is expected to go further up to 4000 in a year, he said.
