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Himalaya Food enters fast food market with food brand Burgers’n’Fries



NEW DELHI: Himalaya FoodInternational which is more known as food processing, manufacturing, and exporting company today announced its entry into the Indian fast food market with the launch of its first fast food brand ‘BURGERS’N’FRIES – It’s Not Junk Food! The company further plans to set up 500 brand outlets following franchising business model by 2019.

BURGERS’N’FRIES will serve a range of veggies, mushrooms and cottage cheese burgers, as well as rock salt, masala and garlic pepper fries along with specially made healthy, therapeutic, anti-inflammatory soft drinks.

According to Himalya Food, the products have been recently soft-launched at a company owned retail outlet in Delhi-NCR.

“Himalaya is already catering to globally renowned B2B clients with its range of products with healthier innovations. With Indian food preferences changing in favour of greater health consciousness, we think that the time is right to manufacture and market these products in the country under the banner ‘BURGERS’N’FRIES’. We want to establish the brand as “It’s not junk food” and a healthier alternative to popular fast foods, and are building a pan-India franchise chain that can reach out to consumers directly via B2C verticals. We plan to open 500 outlets under the BURGERS’N’FRIES Franchise Model by next year,” said Man Mohan Malik, founder-CMD of Himalaya Food International Ltd.

Himalya Food has been in operation since the past four decades through its two modern (ISO 22000 certified) facilities in North & West India.

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