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Freecharge partners with Café Coffee Day


NEW DELHI: Digital payments platform Freecharge has partnered with leading coffee chain Cafe Coffee Day that will allow consumers to make offline payments, using their digital wallets, at the latter’s stores, the Snapdeal-owned company announced on Thursday.

In an official statement released by the company, consumers can use their Freecharge wallets to pay at 1,420 Cafe Coffee Day outlets, spread across 187 cities, using their mobile phones and Freecharge’s patented On-The-Go pin, which has been developed to cater to the broader consumer and quick service restaurant segments.

“With CCD, we will expand Freecharge’s digital payment ecosystem to include new users and expand our wallet reach to 187 cities including smaller towns like Dhanbad, Agartala, Jamshedpur, Meerut, Jabalpur, Nellore, Nalgonda, Kurukeshtra, Hubli and Mangalore, among others,” said Govind Rajan, chief operating officer, Freecharge.

The partnership with Cafe Coffee Day is the latest one announced by Freecharge over the course of the last six months.

“We are happy to partner with CCD a favourite coffee shop and hangout place among the youth of country. At Freecharge, our endeavour is to influence the daily payment habits of consumers and offer an assortment of merchants to help them move away from cash,” Rajan was quoted as stating in the press release.

Freecharge’s On-the-Go Pin authentication method allows consumers to generate a secure code on its wallet, even when his or her phone is not connected to the internet. It has been described as an alternative to the existing text-based one-time-password authentication system.

In the backend, bank servers and merchants verify the pin in order to process the transaction. Rajan, in an earlier conversation with ET, had said the On-The-Go pin eliminates wait time for both, retailers as well as customers, since often there is a considerable delay in receiving OTP due to network connectivity issues.

Freecharge has also announced a slew of exclusive tie-ups with a number of leading consumer brands, including, Westlife Development, the master franchisee for global fast food chain McDonald’s, in the west and southern parts of the country, which was announced in January earlier this year.

It has also tied up with leading retailer Shopper’s Stop, as well as with online ticketing platform BookMyShow, payment gateway CC Avenue and Mexican movie theatre chain, Cinepolis, among others.

The company, which competes with Alibaba Group-backed Paytm, has said it is targeting gross merchandise transactions of Rs 20,000 crore in the current fiscal, as it looks to take advantage of cheaper mobile data pricing, increasing smartphone penetration and changing consumer behaviour.

Source: Economic Times

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