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deGustibus Hospitality forays into the QSR segment



NEW DELHI: deGustibusHospitality which runs restaurant brands like IndigoBSE -0.62 %, Indigo Delicatessen, Neel, D:OH!, Tote on the Turf, and the fine catering venture, Moveable Feast announced it is foraying into the QSR space.

The company said it will launch two new QSR concepts: Dakshin Rasoi and Indigo Burger Project along with 11 Kitchens, the food court at CR2 Mall, Nariman Point in Mumbai.

After recently winning the tender for F&B at CR2, Nariman Point,deGustibus Hospitality took over the mandate of managing and revamping the entire food court at CR2 Mall with an initial project investment of Rs 5 crore.

Renamed as 11 Kitchens the food court will house 11 brands spread over an area of 10000 square feet. The key brands which will be a part of 11 Kitchens include Indigo Burger Project, Dakshin Rasoi, Zoodles, Subway, Sbarro, The Veg Studio, Maroosh, HAS Juice, Pao&Bao, Koldplay among others.

Anurag Katriar, CEO and executive director, deGustibus Hospitality said: “As a company, we want to have a presence in every market segment of F&B and work towards being leaders in each of these. Our journey began with Fine Dining (Indigo), we then traversed through premium Casual Dining (Indigo Deli & Neel), Affordable Casual Dining (D:OH!) and Bulk Dining (Tote Banquets & Moveable Feast). QSR seemed like the next natural extension for us and it’s soon going to be a reality in January 2018.QSR is all about volumes. Our chosen product lines with both the new spaces surely have a large appeal. We are confident of attaining a leadership position in these segments within a short period.”

Indigo Burger Project will offer burgers, sandwiches and shakes. Dakshin Rasoi, the 100% vegetarian outlet will offer south Indian food.

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Katriar added, “The burger is a very big vertical in QSR, currently dominated by value and international players. In deGustibus’s 20 years of existence, burgers have been one of our most popular product lines and hence the choice for us was quite simple. The burgers and sandwiches at Indigo Burger Project will be very different from what we offer in other formats. South Indian is another segment that has pan India appeal. While there are few good operators in this segment, we saw a huge opportunity because of the sheer reach and appeal of this product line”, he added.

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