Roasted Ego is a prominent cloud kitchen based out of Sainikpuri, Secunderabad. It serves pure vegetarian food and specialises across various cuisines. The business is run by a passionate couple who are from diverse backgrounds and devote most of their time to the business. Roasted Ego Enterprises has a couple of brands under its umbrella and has both the brands listed on Swiggy & Zomato. The two brands are namely, Roasted Ego which is into Italian and continental cuisine, while the other one is named Howla Vadapav, which predominantly serves snacks and finger food which is famous across the country and is a smash hit among the masses of the twin cities.