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As the voice of the Indian restaurant industry, we represent the interests of 500000+ restaurants & an industry valued @ USD 4 billion. Whether a chain or independent restaurant, the NRAI is here to help every step of the way. Join us!

Pawan Shahri

Managing Partner, Chrome Communications & Media India LLP

Introducing Pawan Shahri, one of the youngest restaurateurs in Mumbai, taking the hospitality industry by storm! He is currently a partner at some of the most popular casual dining bars in the city such as Butterfly High, The Bigg Small Cafe + Bar, Oi Lat-Am Kitchen & Bar and LILT.

It was during his education at the HR College Of Commerce & Economics, at the age of 16 years when his passion for food, urge to try new cuisines & new restaurants drove him to start his own company – Chrome Asia which was an events & marketing consultancy agency. Operating with Chrome for over 9 years now, it was soon enough that Pawan saw a huge gap in the market where a lot of great concepts couldn’t sustain themselves. He realised these brands need a driving force who have in-depth knowledge about the industry, understand the business as well as operational aspects of hospitality to guide them. His passion to give people a great experience combined with his love for food and travel helped him gain a strong insight towards the F&B industry.. Having said that, he always had a creative knack to come up with unique ideas and concepts. After gaining in-depth knowledge in the industry and working with multiple brands his company culminated into a 360 degree hospitality consultancy helping his clients curate concepts, plan an execution strategy, curate marketing practises & also help run the show.

Chrome handles everything right from developing brand concepts, chef & mixologist collaborations to marketing, sales & revenue generation and end to end management for any brand. They introduce exciting new concepts with fun dining experiences which showcase global cuisine influenced by different Indian as well as international countries. They also take-over existing brands and revamp to create brand recall and revenue growth.

Pawan’s first restaurant venture ‘Butterfly High’ started with an instant connect between him and food industry veteran Narayan Poojari (20+ Outlets Of Shiv Sagar & Mahesh Lunch Home). It was Mr.Narayan’s existing outlet Fish’n’Bait in BKC which was rebranded and re-launched as Butterfly High – An All Day Casual Dining Bar where Pawan was roped in as Managing Partner. In early 2019, Pawan started Oi Kitchen & Bar in Khar, which was an ingredient focussed & Chef Driven casual dining bar. A zero-waste concept where all ingredients that come to the restaurant are reused across multiple areas to produce no or minimal waste from the kitchen or the bar. The bar has drinks which are sugar-free where no added sugars are used at all. All syrups are made inhouse using Sous Vide techniques. For LILT, Pawan was on boarded to help increase sales and sustain the brand. After his company took over the brand, they’ve seen a 200% growth in revenue and sales. They’ve created a fun events calendar which includes different artist performances, exciting offers and Sunday brunches. Recently, Pawan even joined hands with the team behind the award winning gastro pub – London Taxi. Pawan’s company helps run operations & grow the brand. An expansion strategy for London Taxi which was put in place recently starts with the brand opening their second outlet this year in Bandra. All these places have different concepts, but their aim has always been the same – to leave you wanting more and make you come back not only for their good food but also the good times. There are also a few new exciting projects in the pipeline where he is developing new concepts.

Having a strong hold on the front end business and having centres in prime locations, his passion for the music business was simultaneously growing. While focussing on the restaurant & agency business, He also co-founded Label Talents, an artist management company in 2017 which manages multiple artists across the country and brings international artists to India. (Past Artists : Sean Kingston, Jay Sean, Harrdy Sandhu and Sam Feldt in 2018). Over the last 9 years of being in business, Pawan’s entrepreneurial journey has been nothing short of a mountain hike with a learning curve on each step. These experiences have been recognized by many from and outside the industry who have invited him to be a guest speaker and panelist at various events, including the Chef’s Connect 2017, DY Patil College Of Hospitality in 2018, TiE Smash Up At ISDI in 2018, RD National College in 2019 & many more. He was also awarded the Mid-Day Young Achievers award in 2019.