Goumtesh Singh, popularly known as Joy Singh is undoubtedly one of the renowned players in the Indian F&B industry with multiple ventures to his credit. Raasta – a Caribbean Lounge and Yeti – a critically acclaimed Himalayan Cafe are the two most popular brands under his belt, catering and pleasing different segments of customers. He also holds the General Secretary post at Delhi Restaurants & Clubs Association and heads a Hospitality Consultancy and Business Strategies firm. Singh completed his schooling from Mayo College, Ajmer and pursued Bachelors in Business Administration from Symbiosis, Pune and Masters in International Business from IIFT. After acquiring the academic skill set, he joined his family export business to help it expand but quickly realized this is not where he belongs. People born in business families do not always have it easy, and sometimes they have to dig deeper to find their true calling. Singh too ditched the easy way and decided to take charge and carve his path. It took him a few years of hard work, testing the market, gaining knowledge of F&B sector to set up his dream bar in 2012. Raasta, a Caribbean lounge, aims to bring alive a more free-spirited approach to life. It is currently one of the most popular and profitable destinations in the Capital. Joy and his co-partner Rahul Kundan brought a Reggae lounge to the city; when Delhi was far away even from the idea of the themed bar and cracked open the Delhi nightlife scene. The duo decided to give something new to Delhiites, in terms of music, vibe and culture. Back in 2012 when the entire industry was dominated by Bollywood and EDM’s solely, they went against the grain and made a brand policy to discover and present young, new, upcoming talents and introduced Delhiites to various other music genres along with Reggae.