Swiggy’s food delivery app, Toing has launched its first brand film across digital channels, aimed at reiterating the ‘lowest price guarantee’ in food delivery. The film with the theme ‘Shoo-Shaa’ (or showshaa) showcases how Toing aims to disrupt the market with lowest prices, zero platform fee, zero packaging charges and matching offline menu prices.
The film, themed ‘Shoo-Shaa’, targets Gen Z and young professionals through a comic wedding baraat scene, where an over-the-top group squeezes through narrow corridors to deliver food. While the on-screen chaos is entertaining, the message conveyed is clear that Toing consumers don't need to pay extra.
Elaborating on the same, Mayur Hola, vice president- brand, Swiggy said, “Toing is designed to cater to the value conscious consumers and with the first brand film, we are reiterating our focus on affordability. We’ve taken a light-hearted approach to reinforce how Toing is doing away with the ‘extras’ to offer affordable food. The film conveys in a fun way that we handle the delivery with no extra charges, so customers can just focus on enjoying the food.”
The film was conceptualised, written and directed by Swiggy’s in-house team.
Swiggy launched Toing in the second half of 2025 and has expanded its footprint to 40 cities across the country. The company claims the app has crossed 4 million downloads in India. Toing was launched to offer economical meal options to users.