BENGALURU: App only services and content platform Tapzo has integrated Swiggy, Zomato, Freshmenu and Faasos on its portal in a bid to give its customers the choice of ordering from multiple food players on a single interface.
“Ordering food on mobile typically requires checking multiple food apps to compare options and restaurants before ordering,” said Ankur Singla, Founder and CEO, Tapzo. “These partnerships get us closer to our mission of simplifying digital living for Indians.”.
According to the company, this partnership will raise the demand for food delivery in India by introducing new users among its 3 million customer-base to the ease and convenience of ordering food online.
From the partner’s’ point of view, this partnership with Tapzo ensures access to a larger audience: Tapzo acts as a great user acquisition channel for these partners and enables them to gain access to new users.
“This partnership not only enables Swiggy to expand its services to newer customers, but also strengthens Tapzo’s proposition as the “All-in-one” app in user’s mind. Together, we are looking to grow the category and are working on expanding our service rapidly to their users,” said Srivats TS, Vice President, Marketing, Swiggy.
Backed by Sequoia Capital, Tapzo , is an all in one app which customers can use to take cab rides, order food, read news, recharge, get deals and pay their bill, does more than 65,000 daily transactions.
“We believe that Tapzo will get more users to transact in the food category through this partnership, thus cementing the value we provide to our partners by working towards the larger goal of growing the overall food market through our app,” Singla added.
