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CYBIZ BRIGHTSTAR RESTAURANTS PRIVATE LIMITED

Company Profile

Carl’s Jr. has been a pioneer in the quick service restaurants (QSR) industry for over 75 years. The burger chain originated out of a humble hot-dog cart in 1941 but now has, together with its sister brand Hardee’s (also a global QSR burger chain), over 3660 licensed and company owned restaurants across 37 countries. The Carl’s Jr./Hardee’s system is owned and licensed by CKE Restaurants Holdings, Inc - (“CKE”) which is a privately held company headquartered in Carpinteria, California. As fully owned subsidiaries of CKE, they collectively rank among the top 4 QSR companies in the world and are industry leaders in terms of sales realizations per outlet. Carl’s Jr. has been brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by Gurgaon based CybizCorp, through a master franchise agreement with CKE. Carl’s Jr. has introduced a specially designed menu dedicated to the Indian palate along with unique offerings such as beer on tap and an all-you-can-drink soft beverages bar. Carl’s Jr.’s mix of casual dining ambiance, gourmet food quality and QSR speed of service eliminate the consumer’s conundrum of choosing between QSR speed and casual dining quality. Carl’s Jr. launched it’s first restaurant in India on 8th August 2015 in Saket, New Delhi. BrightStar has opened 3 more company owned outlets in Delhi/NCR region since the brand launch. Carl’s Jr.’s expansion plans include opening a minimum of 100 restaurants in India over the next 10 years of operation, through company-owned and franchised restaurants. Globally, Carl’s Jr. is renowned for its menu innovation and premium high quality of offerings, which include Chargrilled Burgers, Hand-Breaded Chicken and Hand-Scooped Real Ice-Cream Milkshakes. Additionally, in India, Carl’s Jr. is the first QSR to serve Beer or have an all-you-can-drink beverage bar, first QSR to serve lettuce-wrapped Low-Carb burgers and globally, the first QSR to serve Chargrilled Paneer Burgers. Carl’s Jr. has been endorsed by renowned international celebrities like Kim Kardashian, Padma Lakshmi and Paris Hilton in the US and Yuvraj Singh in India. It’s innovative marketing strategies allows Carl’s Jr. to connect with an aspirational target demographic of young and hungry guys and girls between the ages of 18 to 40, but the products appeal to the burger lover in everyone no matter what one’s age.

Brands


Carl's Jr.

Address


Carl’s Jr., GF 1 & 2 and FF 1, D-2 Southern Park, DDA District Centre, Saket, New Delhi - 110017

Corporate Website


http://www.carlsjr.in/