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Pizzeria chain introduces small outlet model for young entrepreneurs

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VADODARA: City-based Neapolitan Pizza, one of Gujarat’s first ‘Quick-serve restaurant (QSR)’ on Tuesday announced that it has introduced a small outlet model to attract and engage more and more young entrepreneurs in the QSR segment. With this model, the franchise will be rolled out on FOFO basis with a small investment to the tune of just Rs 10 lakh, half of which will be financed by the company.

The company will provide complete setup, know-how and technical and marketing support, including brand promotions. The NSE SME Emerge listed Vadodara-headquartered pizzeria is on an expansion spree, with seven new outlets scheduled to be opened across Gujarat and Maharashtra.

“The fastest growing dine-in/ takeaway QSR have served more than eight million customers, and is steadily penetrating further into western markets of the country while making deeper inroads in and around its hometown Vadodara,” a release issued by the firm said. The QSR firm is launching new outlets at Bharuch, Vasai, Pune, Jalgao, along with three more outlets in Vadodara. Apart from this, it will be opening its first ever outlet in Orlando, Florida, the United States on June 19.

 

“Our expansion policies are in line with the fulfilment of our objective – ‘quality pizza at affordable prices’. Another objective is to catapult an Indian name in the pizzeria restaurant sector, as opposed to other pizza brands of American or European origin,” said Mukund Purohit, chairman and managing director of Neapolitan Pizza Limited.

Source:  Times of India

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