It has received USD 150,000 towards its pre-launch funding for its delivery-based model of exotic cuisines.
Home-sick foodies will soon be able to turn to just launched Delight Foods to get satiate their pangs with delivery anywhere across India. It is an online platform to order cuisines, from some of the most exotic Indian food brands from across the country.
At launch, they will source food from 11 Indian cities. For orders of up to INR 500, they will take up INR 99 as shipping charges. Orders up to INR 1000 are shipped for free.
The platform, launched this month by Ramesh Krishnamurthy, currently has five categories of items – sweets, savouries, masalas/mixes, pappads/pickles and biscuits – selling over 60 brands and 600 products. And while the business in itself is niche and to an extent, innovative, the entire delivery process is all the more interesting.
Given the perishable nature of such items, Delight Foods has test operated a robust delivery mechanism in the past two months. The startup has set up a packaging centre in each of the cities from where it is serving these items. The cuisine you order, is packed in its city of origin itself, shipped to your location re-packed and sent to your place of delivery. It takes 48-72 hours to deliver in this entire process.
There are plans to add more categories and products as it scales up with services around occasions and festivals, events when demands for such products rockets up in India unseen anywhere else.
