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McDonald’s, NBA enters into marketing partnership in India

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MUMBAI: The National Basketball Association (NBA) and fast-food chain McDonald’s have entered in to a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

The one-month tie-up starting November 14, will allow the burger joint to give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region.

McDonald’s will also introduce NBA Zones in more than 30 outlets, providing fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.

“We at McDonald’s believe that playing sport is crucial to the overall development of children,” said Seema Arora Nambiar, SVP of Strategy, Innovation and Capability at McDonald’s India. “Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

“We are excited to partner with a global iconic brand like McDonald’s,” said Yannick Colaco, managing director, NBA India. “This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

McDonald’s in India aims to convey the message of encouraging kids to be more active and participate in sports.

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