INR 1-4 crore for each new outlet in Delhi, Mumbai, Bengaluru, Goa, Jammu and Chennai.
Pune-based Food Jockeys, which opened a Classic Rock Coffee outlet last year in Pune, plans to go pan-India with five-six new restaurant clubs over the next two years with an investment of INR 20-25 crore.
Food Jockeys, which also runs four Cocoberry Frozen Yogurt stores in Pune, is the master franchisor for Classic Rock Coffee in India.
“We are the master franchiser for the Classic Rock Coffee brand. While two new outlets will be launched by the end of this financial year, four will come up by the end of FY’17,” said Avinash Agarwal, managing director, Food Jockeys.
The new outlets to be launched will be in Delhi, Mumbai, Bengaluru, Goa, Jammu and Chennai. They would require an investment in the INR 1-4 crore range each. The 15,000 sq. ft. restaurant in Pune’s Kalyaninagar was set up with an investment of INR 5 crore.
Two Rivers, a 60-member Harley Davidson high-end bikers club from Pune, had organised their get-together about two weeks back here, he said. “The place is so large that the bikers rode straight into the restaurant and parked their bikes near the amphitheatre and partied to live music,” Agarwal said.
Each month, one big show is organised to attract crowds. Besides 14 flavours of coffee, the new club has added a full-fledged bar and a variegated food menu to suit the Indian palette. Agarwal, hailing from an automobile components manufacturing business family, is targeting a turnover of INR 15 crore in FY’16 from the Pune outlet. “We are seeing good footfalls both from get-togethers by families and friends to corporate meetings and parties,” he said.
