Dineout’s Great Indian Restaurant Festival is back for an entire month this February, and you can leverage it to make your restaurant’s customer base skyrocket! National Restaurant Association of India (NRAI) is the official industry partner for the Dineout Great Indian Restaurant Festival 2018.
Over 2000 restaurants are participating across 8 cities, and Dineout plans on reaching over 50 million eyeballs via newspapers, radio, social media, youtube, influencers and much more.
Go Viral With GIRF 2018
If you were a part of GIRF 2017, you must have noticed that Dineout’s hashtag #GIRF2017 trended for 2 days last year on Twitter. There were over 5,000 tweets, 25,000 comments and reactions on Instagram, and over 20,000 on Facebook.
Since this time the festival will be here for a month, tremendous reach is expected. You can also ride the GIRF 2018 wave by using the hashtag #LetsDineout throughout the festival.
Announce Your Participation in the Festival
Broadcast your participation in the Great Indian Restaurant Festival through SMSs, emails and social media posts. Last year, there were initial announcement posts, engagement posts and reminders via SMSs and emails by restaurants. As for Dineout, they caught close to 30 million eyeballs during GIRF 2017 through digital promotions. Go all out to get your restaurant more visibility.
Let Influencers & Publishers Give You A Boost
Notable industry heads, publishers and influencers will be talking about the festival throughout. Get special attention by approaching the bigwigs personally to get your restaurant an edge over the others. Last year, Dineout reached over 10 million people through the media and influencers. Get them to do social media posts and articles, talking about why diners must visit your restaurant during GIRF.
Make The Most of Social Media
Announce your participation in GIRF to your audience. Restaurants offering 50% off food should post how diners can now enjoy their favourite dishes at Flat 50% Off all February! Dineout’s expected reach during GIRF 2018 is over 50 million eyeballs across all social media platforms.
Use Dineout’s OnePlus 5T Giveaway Contest
This is the main catch of the campaign and it can get you multifold digital visibility. All you have to do is place Dineout’s contest tent cards to entice diners to participate and share their fun dining experiences at your restaurant.
Go The Extra Mile to Get More Mileage!
If you’re checking all these boxes, you’ll have a higher chance of getting noticed during the festival:
- Use Dineout’s Hashtag #LetsDineout in all your social media posts.
- Post frequently to keep your social media followers engaged.
- Reshare posts of happy diners at your restaurant during GIRF.
- Make sure your servers are well-versed with your Instagram handle.
The Great Indian Restaurant Festival is all set to make some noise in the industry, be an active participant so that it boosts your revenue and reach too!
